Public opinion polling
Capture the perceptions and attitudes of the Quebec public.
Our public opinion polling lets you measure, with precision, the attitudes, perceptions and behaviours of the Quebec population on legal, social and political issues. Through rigorous methodology and representative samples, we provide reliable data to inform your strategic decisions.
Why choose our surveys?
Representative sampling
A probability-based methodology that ensures the sample represents the Quebec population, with margins of error calculated scientifically.
In-depth analysis
Demographic segmentation, cross-tabulations and statistical modelling to understand the nuances of public opinion.
Detailed reports
Complete deliverables with data tables, interactive charts and strategic recommendations you can act on.
Longitudinal tracking
The option to measure how opinion shifts over time, through repeated and comparable survey waves.
Our methodology
Questionnaire design
A scientifically validated questionnaire: closed questions, Likert scales and open-ended questions to capture nuance.
Rigorous sampling
Random selection of a representative sample, stratified by age, sex, region and other key variables.
Multimode collection
Collection by telephone (landline and mobile), online and in person as required, with real-time quality control.
Statistical analysis
Weighting, tests of statistical significance and multivariate analysis to draw robust findings.
Examples of illustrative engagements
These examples describe illustrative engagements: they show how we work. They report no actual engagement and name no client. Engagements we have actually carried out remain our clients’ property and are not disclosed.
Measuring opinion on an announced reform
A public administration wants to know what the population understands about a reform, what worries them and what reassures them — before it communicates.
A representative province-wide survey. A sample of this scope typically involves 1,000 to 1,500 adult respondents, stratified by administrative region, with a 15- to 25-minute questionnaire combining scenarios and attitude scales.
- A report segmented by age, region and experience of the service
- The full questionnaire and the methodology in appendix
- Margin of error and response rate disclosed
Assessing the relationship between a police service and its population
A police service wants to measure residents’ trust and identify their priorities for intervention, neighbourhood by neighbourhood.
A mixed online and telephone survey. In a mid-sized municipality, 600 to 1,000 residents allow a reading by sector, with oversampling of the targeted neighbourhoods.
- A mapping of perceptions by sector
- Areas for improvement ranked by the priority residents expressed
- Comparison from one wave to the next where required
Documenting a need that remains poorly measured
A province-wide organisation wants to quantify a need it observes in the field but that no public data documents.
A population survey paired with qualitative interviews. The combination establishes a prevalence and explains what drives it.
- A quantified estimate of the need, with a confidence interval
- Anonymised illustrative verbatim quotes
- A summary note that can be shared with funders
Deliverables included
- An executive report with key findings and strategic recommendations
- A detailed report with the full methodology and in-depth analysis
- Cross-tabulation tables and raw data files (on request)
- Custom charts and visualisations ready for presentation
- A presentation of the key findings
- A debrief session with your team to interpret the findings
Launch your opinion survey
Let’s discuss your public opinion research needs. Our team supports you from design through to analysis.